proaxia AI

AI that makes business processes smarter.
And makes companies more successful.

Embedded AI. Real Business Value. Powered by SAP.

Artificial intelligence is transforming the way companies execute their business processes, sell their products, manage their deployment, and provide service and maintenance for them. However, its true value does not come from the technology itself—but rather when it is seamlessly integrated into business processes, corporate data, and IT solutions.

This is exactly where proaxia AI comes in.

We connect SAP Business AI, Joule assistants and agents, and the SAP Business AI Platform, as well as our own software solutions and our deep industry expertise, to create intelligent end-to-end processes in sales, leasing, service, and maintenance.

Companies benefit not only from more efficient processes but also from continuous improvement, enabling them to make more cost-effective and productive decisions. In this way, we support companies step by step on their journey toward becoming an “Autonomous Enterprise.”

proaxia AI – for real economic value

For proaxia, artificial intelligence is not an end in itself.

We don’t develop standalone AI applications or technology proof-of-concepts. We integrate intelligent features directly into business-critical processes—where they create measurable value for our customers.

Drawing on our expertise in SAP and AI, we work with you to evaluate the specific business potential of the use case and translate it into a clear business case that supports investment decisions.

Our solutions help companies

  • Automating Processes Intelligently
  • Improving Decision-Making Through Data
  • Supporting employees with AI assistants and agents
  • Making knowledge available at any time
  • to continuously enhance operational excellence
  • to facilitate the transition to smart and increasingly autonomous business processes

Our mission is clear:

Every AI initiative must create measurable operational and economic value.

Why proaxia Implements AI More Effectively in Practice

Many AI providers make a strong first impression: fast demos, easy implementation, and big promises of value. But as soon as AI is integrated into real business processes, other criteria come into play—process depth, industry expertise, governance, scalability, and the actual business impact. This is precisely where the difference becomes clear between an AI demonstrator and a solution that delivers results in day-to-day operations.

Whether an AI agent can model complex, real-world business logic depends on how well the provider actually understands the underlying processes. proaxia brings years of hands-on process expertise in sales, service, leasing, and maintenance—not just theoretical process knowledge, but experience gained from hundreds of customer projects, including their exceptions, escalation paths, and special cases.

An AI solution is only as good as its understanding of the specific business context. proaxia has deep industry expertise in the automotive retail sector, the construction and agricultural machinery retail sector, mechanical and plant engineering, the medical technology and high-tech industries, and the energy supply sector. This industry knowledge is directly incorporated into the modeling of prompts, decision-making logic, and escalation rules—AI that understands the customer’s context rather than guessing it.

Who is liable when an agent acts? How is data managed, secured, and audited? Drawing on our extensive expertise in SAP solutions, architecture, and integration, we embed AI agents into existing governance structures from the very beginning—with human-in-the-loop at critical decision points, traceable prompt versions, and clear lines of responsibility—rather than relying on control mechanisms added after the fact.

AI that works only within a single department does not solve any business problem. Our experience with SAP architectures—spanning SAP S/4HANA, Service Cloud, Field Service & Asset Management, and SAP BTP—ensures that AI solutions scale across functions and departments—embedded in the systems your company already uses, rather than as isolated, siloed solutions.

A recommendation is worthless if no one knows what happens next. That’s exactly why we supplement standard SAP processes with our own proaxia industry-specific and software solutions wherever there are gaps—so that an AI finding immediately translates into an actionable step in the business process, rather than just an insight on a dashboard.

The result
While other providers impress with speed and simplicity in their demos, proaxia excels where it counts: in implementation and user adoption. By combining process and industry expertise, SAP architecture knowledge, and proprietary solutions that bridge process gaps, proaxia makes AI not only visible but also effective in your actual operations.

proaxia’s industry-specific AI makes all the difference

Seamless Service

Service Intelligence That Pays Off.

When SAP standard solutions and proaxia solutions come together with decades of service expertise, they create real added value for your after-sales and service business—higher margins, improved equipment availability, and stronger customer loyalty. Empirical data clearly demonstrates this potential: up to 40% higher productivity in maintenance planning through AI-powered recommendations based on past incidents, and up to 50% higher productivity in field service scheduling.

We integrate this intelligence into your real-world service and maintenance processes—from customer inquiries, case management, quotes, orders, planning, and scheduling, through field service, spare parts, and installed base, all the way to contracts, billing, and customer interaction.

This is made possible by the combination of the SAP Business Suite and S/4HANA Service, SAP Sales & Service Cloud, and SAP Field Service & Asset Management with in-house solutions such as the proaxia Customer Service Suite (CSS) and the proaxia Cloud Connector (PCC) — consulting and products from a single source, with full responsibility for your service transformation.

Automotive & Heavy Equipment

Intelligence for Retail Success

With proaxia Vehicle Sales & Service (VSS) and our automotive network solutions, we combine AI, deep industry expertise, and an intelligent dealer business platform into a comprehensive solution for the vehicle and machinery trade and related service providers.

In sales, AI-powered quote generation accelerates the sales process, improves forecasting and pipeline transparency, and strengthens customer loyalty through predictive customer assessment; in service, AI significantly boosts productivity in scheduling and resource planning.

Together with our customers—car dealerships, original equipment manufacturers, national distribution companies, and dealer groups—we design and optimize end-to-end processes, from sales and service to leasing and network management, so that AI can reach its full potential: faster decisions, more efficient workflows, and a consistent brand experience across markets, brands, and locations.

Business, Technology, and Data

The Technology Behind Smart Industry Solutions

We lay the technological foundation for proaxia’s AI and industry solutions. Using the SAP Business AI Platform—including SAP Joule Studio, SAP Business AI, SAP BTP, SAP Business Data Cloud, and modern software and app development—we create reusable standard platforms such as VSS, CSS, PCC, and FCM—as well as customized customer solutions and the integration of SAP and non-SAP systems. To ensure that AI agents can reliably plan, execute, and operate across system boundaries, our innovation areas—Extension & Development, Integration, Data & Analytics, and Platform & Services ensure securely integrated, scalable, and production-ready solutions—serving as a reliable and secure foundation for measurable productivity gains across the entire enterprise.

Our Services

AI Services

We support companies throughout their entire AI journey—from the initial idea to full-scale operation.

Our services include:

  • AI Strategy & Advisory
  • AI Discovery & Value Assessment
  • AI Business Consulting
  • Agent-Led Transformation
  • AI Architecture & Implementation
  • AI Enablement & Adoption
  • AI Service & Platform Management

AI Solutions

We offer reusable solutions for business-critical processes.

Examples:

  • Intelligent Service Management
  • Predictive Service & Maintenance
  • AI-Powered Sales & After-Sales
  • AI-Powered Rental Management
  • Intelligent Knowledge Management
  • AI-Powered Decision Support
  • Autonomous Asset Management with SAP Industry AI
  • Supply Chain Management Agents and Assistants
  • Customer Experience Agents and Assistants
  • Business AI in SAP Sales & Service Cloud and the CX AI Toolkit
  • Business AI in SAP Field Service & Asset Management
  • Business AI in SAP Cloud ERP
  • Joule Work & Joule Studio
  • SAP Business AI Platform (including SAP BTP, SAP Build, SAP BDC, and others)

AI-Enabled Products

Our software products are constantly evolving and integrate smart features directly into our daily work.

Examples:

  • proaxia VoiceBot for Guided Appointment Scheduling
  • proaxia VSS Job Rescheduling Assistant
  • proaxia CSS Service Assistant
  • proaxia Feedback Assistant for SAP FSA
  • AI-enabled proaxia Vehicle Sales Solution (VSS)
  • AI-enabled proaxia Customer Service Suite (CSS)
  • AI-enabled proaxia Field Service Component Manager (FCM)
  • AI-enabled proaxia Cloud Connector (PCC)

Our Vision

We believe that in the future, companies will no longer just operate digitally, but will act intelligently.

Our goal is to gradually transform manually controlled business processes into intelligent and increasingly autonomous processes.

We do not view AI as an additional technology, but rather as an integral part of modern business processes.

Our Approach

AI Strategy & Advisory

Expertise that sharpens your AI strategy.
With our process, industry, and SAP expertise, we help you develop a consistent AI strategy—whether through targeted subject-matter input, reviewing existing approaches, or incorporating relevant perspectives from your business environment.

AI Discovery & Value Assessment

From Idea to Robust Business Case
In collaborative workshops, we analyze your business processes, identify prioritized AI use cases, and evaluate their business potential—in a measurable, transparent way, with a clear roadmap for implementation.

AI Business Consulting

AI that fits your business.
We translate your technical requirements into viable AI concepts and scalable AI solutions—drawing on our deep understanding of your industry, processes, and solutions—so that AI doesn’t miss the mark when it comes to the reality of your business.

Agent-Led Transformation

Supporting You on the Path to Intelligent and Autonomous Processes
With our process expertise, we support transformations toward AI-powered workflows—with a particular focus on sales, service, rental, and asset management. Through the targeted use of AI in our projects—particularly in RISE and GROW initiatives—we reduce the effort required for modernization and migration, thereby helping to bring projects to a successful conclusion more quickly and with higher quality.

proaxia AI Architecture & Implementation

Robust Architecture as the Foundation for Scalable AI
Drawing on our extensive expertise in SAP solutions, architecture, and integration, we develop and implement custom AI solutions that integrate seamlessly into your existing SAP landscape—robust, secure, and scalable.

AI Enablement & Adoption

AI That Takes Root in Your Organization.
Technology alone does not create value—it’s its adoption in day-to-day operations that does. We empower your teams to use AI effectively through targeted training, change management support, and practical enablement programs.

AI Service & Platform Management

Reliable Operations for Sustainable AI Success
We handle the day-to-day operations, ongoing development, and monitoring of your AI solutions and platforms—ensuring that AI operates reliably, securely, and in a way that adds value over the long term.

Are you ready for smart business processes?

The successful use of AI doesn’t start with technology.

It starts with the right business processes.

Together, we’ll identify the use cases with the greatest business value and develop a roadmap that strategically integrates SAP Business AI, Joule Agents, and intelligent automation into your organization.

  • Identify AI Opportunities with Measurable Business Value
  • Prioritize the Right Use Cases
  • Develop Your Custom AI Roadmap
  • Prepare Your Business for Autonomous Operations

Discover our proaxia Service AI Discovery Workshops!

Service Business AI Reality Check

Find out in 4 hours what your SAP AI is already capable of today

Service AI
Opportunity Workshop

One service domain. One prioritized AI roadmap. One day.

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References

Read about our past projects and what our customers say about us.

Expert blog

Learn about current topics in Service & Asset Management, as well as Automotive & Heavy Equipment, from our blog experts.

  • Automotive & Heavy Equipment

    07.08.2026

    Why Clean Core, a Single Source of Truth, and Connected Enterprise Systems Are the Foundation of AI Readiness and Successful AI Adoption.

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