proaxia AI
AI that makes business processes smarter.
And makes companies more successful.
Embedded AI. Real Business Value. Powered by SAP.
Artificial intelligence is transforming the way companies execute their business processes, sell their products, manage their deployment, and provide service and maintenance for them. However, its true value does not come from the technology itself—but rather when it is seamlessly integrated into business processes, corporate data, and IT solutions.

This is exactly where proaxia AI comes in.
We connect SAP Business AI, Joule assistants and agents, and the SAP Business AI Platform, as well as our own software solutions and our deep industry expertise, to create intelligent end-to-end processes in sales, leasing, service, and maintenance.
Companies benefit not only from more efficient processes but also from continuous improvement, enabling them to make more cost-effective and productive decisions. In this way, we support companies step by step on their journey toward becoming an “Autonomous Enterprise.”
proaxia AI – for real economic value
For proaxia, artificial intelligence is not an end in itself.
We don’t develop standalone AI applications or technology proof-of-concepts. We integrate intelligent features directly into business-critical processes—where they create measurable value for our customers.
Drawing on our expertise in SAP and AI, we work with you to evaluate the specific business potential of the use case and translate it into a clear business case that supports investment decisions.
Our solutions help companies
Our mission is clear:
Every AI initiative must create measurable operational and economic value.

Why proaxia Implements AI More Effectively in Practice
Many AI providers make a strong first impression: fast demos, easy implementation, and big promises of value. But as soon as AI is integrated into real business processes, other criteria come into play—process depth, industry expertise, governance, scalability, and the actual business impact. This is precisely where the difference becomes clear between an AI demonstrator and a solution that delivers results in day-to-day operations.
The result
While other providers impress with speed and simplicity in their demos, proaxia excels where it counts: in implementation and user adoption. By combining process and industry expertise, SAP architecture knowledge, and proprietary solutions that bridge process gaps, proaxia makes AI not only visible but also effective in your actual operations.
proaxia’s industry-specific AI makes all the difference
Seamless Service
Service Intelligence That Pays Off.
When SAP standard solutions and proaxia solutions come together with decades of service expertise, they create real added value for your after-sales and service business—higher margins, improved equipment availability, and stronger customer loyalty. Empirical data clearly demonstrates this potential: up to 40% higher productivity in maintenance planning through AI-powered recommendations based on past incidents, and up to 50% higher productivity in field service scheduling.
We integrate this intelligence into your real-world service and maintenance processes—from customer inquiries, case management, quotes, orders, planning, and scheduling, through field service, spare parts, and installed base, all the way to contracts, billing, and customer interaction.
This is made possible by the combination of the SAP Business Suite and S/4HANA Service, SAP Sales & Service Cloud, and SAP Field Service & Asset Management with in-house solutions such as the proaxia Customer Service Suite (CSS) and the proaxia Cloud Connector (PCC) — consulting and products from a single source, with full responsibility for your service transformation.


Automotive & Heavy Equipment
Intelligence for Retail Success
With proaxia Vehicle Sales & Service (VSS) and our automotive network solutions, we combine AI, deep industry expertise, and an intelligent dealer business platform into a comprehensive solution for the vehicle and machinery trade and related service providers.
In sales, AI-powered quote generation accelerates the sales process, improves forecasting and pipeline transparency, and strengthens customer loyalty through predictive customer assessment; in service, AI significantly boosts productivity in scheduling and resource planning.
Together with our customers—car dealerships, original equipment manufacturers, national distribution companies, and dealer groups—we design and optimize end-to-end processes, from sales and service to leasing and network management, so that AI can reach its full potential: faster decisions, more efficient workflows, and a consistent brand experience across markets, brands, and locations.
Business, Technology, and Data
The Technology Behind Smart Industry Solutions
We lay the technological foundation for proaxia’s AI and industry solutions. Using the SAP Business AI Platform—including SAP Joule Studio, SAP Business AI, SAP BTP, SAP Business Data Cloud, and modern software and app development—we create reusable standard platforms such as VSS, CSS, PCC, and FCM—as well as customized customer solutions and the integration of SAP and non-SAP systems. To ensure that AI agents can reliably plan, execute, and operate across system boundaries, our innovation areas—Extension & Development, Integration, Data & Analytics, and Platform & Services ensure securely integrated, scalable, and production-ready solutions—serving as a reliable and secure foundation for measurable productivity gains across the entire enterprise.

Our Services
Our Vision

We believe that in the future, companies will no longer just operate digitally, but will act intelligently.
Our goal is to gradually transform manually controlled business processes into intelligent and increasingly autonomous processes.
We do not view AI as an additional technology, but rather as an integral part of modern business processes.
Our Approach

AI Strategy & Advisory
Expertise that sharpens your AI strategy.
With our process, industry, and SAP expertise, we help you develop a consistent AI strategy—whether through targeted subject-matter input, reviewing existing approaches, or incorporating relevant perspectives from your business environment.

AI Discovery & Value Assessment
From Idea to Robust Business Case
In collaborative workshops, we analyze your business processes, identify prioritized AI use cases, and evaluate their business potential—in a measurable, transparent way, with a clear roadmap for implementation.

AI Business Consulting
AI that fits your business.
We translate your technical requirements into viable AI concepts and scalable AI solutions—drawing on our deep understanding of your industry, processes, and solutions—so that AI doesn’t miss the mark when it comes to the reality of your business.

Agent-Led Transformation
Supporting You on the Path to Intelligent and Autonomous Processes
With our process expertise, we support transformations toward AI-powered workflows—with a particular focus on sales, service, rental, and asset management. Through the targeted use of AI in our projects—particularly in RISE and GROW initiatives—we reduce the effort required for modernization and migration, thereby helping to bring projects to a successful conclusion more quickly and with higher quality.

proaxia AI Architecture & Implementation
Robust Architecture as the Foundation for Scalable AI
Drawing on our extensive expertise in SAP solutions, architecture, and integration, we develop and implement custom AI solutions that integrate seamlessly into your existing SAP landscape—robust, secure, and scalable.

AI Enablement & Adoption
AI That Takes Root in Your Organization.
Technology alone does not create value—it’s its adoption in day-to-day operations that does. We empower your teams to use AI effectively through targeted training, change management support, and practical enablement programs.

AI Service & Platform Management
Reliable Operations for Sustainable AI Success
We handle the day-to-day operations, ongoing development, and monitoring of your AI solutions and platforms—ensuring that AI operates reliably, securely, and in a way that adds value over the long term.
Are you ready for smart business processes?

The successful use of AI doesn’t start with technology.
It starts with the right business processes.
Together, we’ll identify the use cases with the greatest business value and develop a roadmap that strategically integrates SAP Business AI, Joule Agents, and intelligent automation into your organization.


