• 25.11.26

  • 10:00 a.m. CET

  • MS Teams (online)

  • Webinar

  • German

Don't miss this event.
Register now!
0
0
0
0
Days
0
0
Hours
0
0
Minutes
0
0
Seconds

From Manual Tracking to Integrated Sales Management with SAP Sales Cloud at ELESTA

A Customer Success Story from ELESTA GmbH – Marketing, Sales & IT in Dialogue

Manual coordination, limited transparency, and disconnected processes used to shape everyday sales operations at ELESTA. Today, marketing, inside sales, and field sales teams work with SAP Sales Cloud on a shared data foundation. In our webinar, the Swiss relay and sensor specialist shares how the implementation was successfully completed, the tangible benefits ELESTA has achieved, and the key lessons other mid-sized companies can apply to their own sales digitalization journey.

From Manual Effort to Seamless Sales Processes

Excel spreadsheets, scattered customer information, and time-consuming coordination between departments – challenges familiar to many mid-sized companies. At ELESTA, manual processes and a lack of transparency also made efficient collaboration between marketing, inside sales, and field sales teams difficult.

By implementing SAP Sales Cloud, ELESTA has digitalized its sales processes and established a centralized foundation for collaboration. Today, customer information, sales opportunities, and sales activities can be managed systematically and tracked across departments.

The result: more efficient workflows, improved data quality, and better management of sales activities.

What ELESTA Has Achieved with SAP Sales Cloud

  • Faster Sales Processes: Less manual coordination and structured workflows enable more efficient management of leads, opportunities, and follow-up activities.

  • Greater Transparency: Centralized customer information and improved visibility into sales opportunities, customer visits, and sales activities simplify planning and sales management.

  • Higher Data Quality: A shared data foundation improves the completeness, level of detail, and traceability of relevant customer and sales information.

  • Better Collaboration: Marketing, inside sales, and field sales teams work with shared information and clearly defined processes – from initial customer contact to the follow-up of sales opportunities.

What to Expect in This Webinar

Hear directly from ELESTA how a fragmented sales organization was transformed into a digitally enabled, transparent sales process.

  • The Initial Situation: What challenges led ELESTA to implement a centralized CRM solution?

  • The Journey to SAP Sales Cloud: How was the step-by-step implementation successfully carried out with a clearly defined project scope, an agile approach, and consistent use of SAP standard functionality?

  • The Results: How have sales management, data quality, transparency, and collaboration between marketing and sales improved?

  • Lessons Learned: What insights did ELESTA gain during the implementation, and what recommendations can other companies apply to their own CRM projects?

Learn from ELESTA’s Real-World Experience

How can companies implement a modern CRM solution without launching a large-scale transformation project right from the start?

ELESTA demonstrates how companies can achieve initial improvements quickly with a clearly defined starting point and gradually optimize their sales processes. Particularly valuable are the insights into defining the project scope, involving key business departments, and ensuring effective collaboration between the customer and the implementation partner.

Take this opportunity to learn directly from ELESTA, gain practical insights for your own CRM project, and ask your questions during the live Q&A session.

Speaker

Matthias Meyer

Field Sales Account Manager
ELESTA GmbH

Nils Proepper

Head of Sales & Strategic Partnerships
proaxia consulting group