{"id":7368,"date":"2025-08-13T06:33:58","date_gmt":"2025-08-13T04:33:58","guid":{"rendered":"https:\/\/proaxia-group.com\/portfolio-items\/bald-agdigital-breakthrough\/"},"modified":"2026-03-25T07:47:41","modified_gmt":"2026-03-25T06:47:41","slug":"bald-ag","status":"publish","type":"avada_portfolio","link":"https:\/\/proaxia-group.com\/en\/portfolio-items\/bald-ag\/","title":{"rendered":"Bald AG<\/br>Digital breakthrough"},"content":{"rendered":"

Digital vehicle reception at Bald \u2013 efficient, documented, and customer-focused<\/h3><\/div>

The long-established Bald AG, with eight locations and over 20,000 Mercedes-Benz customers, demonstrates how digital processes can revolutionize daily service operations. Together with proaxia, the company implemented the Mobile Service Advisor (MSA) app \u2014 a fully integrated, paperless reception process carried out directly at the vehicle.<\/p>\n

Using an iPad, service advisors record all checkpoints, damages, and additional services \u2014 including photos and digital signatures. The data is transferred directly into SAP Dealer Business Management, enabling complete documentation, transparent communication, and audit-proof processes.<\/p>\n

The result: Over 90% of customers are thrilled with the professional service experience, while the dealership benefits from higher efficiency, improved marketing, and clear process standards \u2014 a true digital breakthrough.<\/p>\n<\/div>

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Digital vehicle reception via iPad<\/a><\/div>
All checkpoints, damages, and additional services can be recorded directly at the vehicle.<\/div><\/div>
Audit-proof documentation<\/a><\/div>
Photos, signatures, and checklists are securely stored in the system in compliance with legal requirements.<\/div><\/div>
Direct SAP integration<\/a><\/div>
Seamless transfer of data into SAP Dealer Business Management \u2014 without media disruptions.<\/div><\/div>
Greater customer enthusiasm<\/a><\/div>
Over 90% of customers are impressed by the modern, professional service process.<\/div><\/div>
Optimized workflows for the team<\/a><\/div>
A clearly structured process creates transparency and reduces rework.<\/div><\/div>
Increased revenue through additional sales<\/a><\/div>
Targeted visualization of defects makes it easier to recommend services.<\/div><\/div><\/div><\/div><\/div>
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Digital vehicle reception via iPad<\/a><\/div>
All checkpoints, damages, and additional services can be recorded directly at the vehicle.<\/div><\/div>
Audit-proof documentation<\/a><\/div>
Photos, signatures, and checklists are securely stored in the system in compliance with legal requirements.<\/div><\/div>
Direct SAP integration<\/a><\/div>
Seamless transfer of data into SAP Dealer Business Management \u2014 without media disruptions.<\/div><\/div>
Greater customer enthusiasm<\/a><\/div>
Over 90% of customers are impressed by the modern, professional service process.<\/div><\/div>
Optimized workflows for the team<\/a><\/div>
A clearly structured process creates transparency and reduces rework.<\/div><\/div>
Increased revenue through additional sales<\/a><\/div>
Targeted visualization of defects makes it easier to recommend services.<\/div><\/div><\/div><\/div><\/div>
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    Digital vehicle reception via iPad<\/p>\n<\/div><\/li>

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    Audit-proof documentation<\/span><\/div><\/li>
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    Direct SAP integration<\/p>\n<\/div><\/li>

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    Greater customer enthusiasm<\/p>\n<\/div><\/li>

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    Optimized workflows for the team<\/p>\n<\/div><\/li>

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    Increased revenue through additional sales<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div>

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    Locations in Germany<\/div><\/div><\/div>
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    Active customer contacts<\/div><\/div><\/div>
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    Customer satisfaction<\/div><\/div><\/div><\/div>
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    Our customers are consistently impressed by how thoroughly their vehicle is inspected with us.<\/p>\n<\/div><\/div><\/blockquote>

    Martin Radmacher<\/strong>, Service Manager, Bald AG<\/span><\/span><\/div><\/div><\/div><\/div>