The long-established Bald AG, with eight locations and over 20,000 Mercedes-Benz customers, demonstrates how digital processes can revolutionize daily service operations. Together with proaxia, the company implemented the Mobile Service Advisor (MSA) app — a fully integrated, paperless reception process carried out directly at the vehicle.

Using an iPad, service advisors record all checkpoints, damages, and additional services — including photos and digital signatures. The data is transferred directly into SAP Dealer Business Management, enabling complete documentation, transparent communication, and audit-proof processes.

The result: Over 90% of customers are thrilled with the professional service experience, while the dealership benefits from higher efficiency, improved marketing, and clear process standards — a true digital breakthrough.