The material handling industry is transforming — shifting from pure sales to digital, service-oriented solutions. Customers now expect complete packages that include consulting, financing, and maintenance. Digitalization, flexible business models, and data-driven management are key success factors. Leading dealers rely on modern processes, expand their expertise, and leverage a powerful Dealer Management System (DMS) to strengthen customer relationships and drive profitable growth.

The DMS is the digital backbone for long-term success. It connects sales, service, warehouse, rental, and customer management within a single platform — enabling efficient execution of all key success factors. Artificial intelligence boosts process efficiency, simplifies operations, and supports data-driven decision-making.

With integrated CRM functions, the DMS enables targeted customer engagement, personalized support, and comprehensive documentation of machines, contracts, and service histories. Automated service reminders strengthen customer loyalty, while digital workshop planning and mobile technician solutions optimize service operations and spare parts management.

Flexible business models such as rental, leasing, and fleet management are seamlessly managed. Online portals and interfaces to telematics systems provide full transparency and real-time insights into machine conditions and maintenance needs.

Used equipment management includes valuation, trade-in processes, and digital documentation. BI tools and dashboards provide key metrics on revenue, utilization, and service quality — empowering data-driven decision-making.

Automated warehouse management ensures availability while reducing costs. Manufacturer integrations enable automatic product data maintenance, warranty processing, and support. Standardized processes and centralized knowledge databases increase productivity and ensure seamless knowledge transfer.

Overall, the DMS is the key to sustainably enhancing growth, customer loyalty, and process quality — and to building future-ready, profitable business models.

proaxia solutions

One platform – all functions: ERP, CRM, and DMS on an SAP basis, intelligently connected with AI for seamless and efficient business processes.