The automotive retail industry is undergoing profound transformation: new manufacturers are intensifying competition, digital sales models are reshaping customer relationships, and buyers expect seamless, personalized experiences. Manufacturers are focusing on greater customer proximity, higher margins, and tighter control of the customer journey, while dealers must succeed as partners in the agency model, digital sales consultants, and outstanding service providers.

IT becomes the key enabler: central data platforms provide a unified view of customer and vehicle data, enabling tailored offerings. An integrated omnichannel sales approach connects direct, dealer, and online channels, ensures price consistency, and delivers full transparency on inventory and delivery times.

Digital services such as maintenance reminders, remote servicing, and intelligent workshop planning increase customer satisfaction and loyalty. Process automation streamlines contract management, vehicle handover, and financing – seamlessly integrated between manufacturer and dealer IT. Real-time analytics on market, performance, and trends ensure fast and informed responses.

A consistent brand experience across all channels thus becomes a clear competitive advantage in a rapidly changing industry.

proaxia solutions

One platform – all functions: ERP, CRM, and DMS on an SAP basis, intelligently connected with AI for seamless and efficient business processes.