Mobile service reception at AAB – paperless, fast, and customer-friendly

As the exclusive Toyota and Lexus partner in Qatar, Abdullah Abdulghani & Bros. Co. (AAB) operates a high-traffic service network with the highest standards of efficiency and customer satisfaction. Together with proaxia, AAB has digitized service reception – using the Mobile Service Advisor (MSA) on the iPad.

Service advisors capture customer data, vehicle condition, checklists, and additional services directly at the vehicle. Digital signature, instant SAP integration, and seamless data transfer ensure speed, transparency, and an improved service experience – without paper, without waiting times.

This transforms vehicle reception into a digital touchpoint that impresses both customers and employees.

Digital vehicle reception via iPad
Service advisors record all data directly at the vehicle – structured and mobile.
Real-time integration into SAP
All information is transferred instantly and accurately into the SAP Dealer System.
Reduced waiting times for customers
Faster, paperless process increases efficiency and customer satisfaction.
Improved consulting quality
Transparent checklists and digital documentation strengthen trust and sales opportunities.
Digital signature on site
Orders are confirmed directly on the iPad by the customer – without paper forms.
Standardized process across all locations
Standardized processes ensure consistency across 12 workshops with over 100 advisors.
Digital vehicle reception via iPad
Service advisors record all data directly at the vehicle – structured and mobile.
Real-time integration into SAP
All information is transferred instantly and accurately into the SAP Dealer System.
Reduced waiting times for customers
Faster, paperless process increases efficiency and customer satisfaction.
Improved consulting quality
Transparent checklists and digital documentation strengthen trust and sales opportunities.
Digital signature on site
Orders are confirmed directly on the iPad by the customer – without paper forms.
Standardized process across all locations
Standardized processes ensure consistency across 12 workshops with over 100 advisors.

  • Digital vehicle reception via iPad

  • Real-time integration into SAP

  • Reduced waiting times for customers

  • Improved consulting quality

  • Digital signature on site

  • Standardized process across all locations

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service centers
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service advisors

Buying a car is a very personal and emotional experience. It is essential to provide customers with individual care and build a long-term relationship with the vehicle owner.

Amir Mahmood, Acting CIO, AAB I.T.

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